Research Conventions and Codes

When we first got our group, we were already pretty set on our idea. They gave us the choice of filming a commercial on things like our school, several fast food places like McDonalds and Wendy's, and several big businesses like Nike or Converse. Right away we had decided on Nike. It is a well established brand, many people know about it, and it is a brand we all trust and believe in. We all thought this would outweigh the other brand, converse because we were an all boy group and none of us grew up wearing converse, we all wore nike. We though we could follow an Nike commercial best because we all grew up seeing the commercials and watching the brand, so we collectively thought we could do the best commercial on the brand because of our previous knowledge. Our first thing we did to research was to simply watch Nike commercials to try and see what elements we could use in our filming to come as close to a nike commercial as possible.

         In our research, we looked at many commercials, and we saw one commercial using a point of view camera angle and we thought of using this in our commercial on the soccer field. We are going to wear Nike's clothes that they sell. For the commercial, we will be doing sports while wearing Nike apparel to fully endorse the product and try to sell the audience on the need of their products. In the commercial we also saw that they used very upbeat and happy sounds, music and movements. We also realized that there were repeating themes in the commercial like them using the same film at the start and end. The lighting used is bright and happy when it is outdoors, but when it is indoors, it is dark with a few really bright lights here and there. Finally, we realized that at the end of every Nike commercial there is wording such as just do it as well as their logo.

        After the filming, we will edit the videos to make the commercial. We will color grade the film to make it look more professional, and change the lighting in different scenes. In the commercial we viewed, there were a lot of slide transitions, we will make sure to implement these into the commercial. We can make the colors more washed or clear depending on if the film is taking place in the past or the present. We can pre record sounds we want to come out louder and put them over the film. We can also add in any images, and/or titles in the editing process. This includes the nike swoosh and the slogan at the end of the commercial. If there are any specific products we want to endorse we can add images into the video. We might use commentary like in a soccer match that we can record and voice over.